The strategist who never sleeps...

It's 11pm. You're stuck on your offer. And there's no one to ask.

That moment, when you need a proper strategic brain and everyone's asleep, is exactly why I built the SIMPLE Scale Mentor.

An AI business mentor trained on my framework, my voice, and my way of thinking. So you've always got someone to think it through with, holding you to the standard I hold my clients to. Any time, day or night.

Not a chatbot. My thinking, in your pocket.

Founder access, 20 places only.

The problem it solves...

You know the moments I mean.

You're wrestling with your pricing at the kitchen table and you can't tell if you're about to undercharge again. You've written a sales page and something's off but you can't put your finger on what. You've had a wobble about an offer, or a client, or a decision, and you just need someone to think it through with. Properly. Right now.

And in those moments, what do you actually do?

You post in a Facebook group and get 12 conflicting opinions from strangers. You ask ChatGPT and get generic, hedge-everything, could-be-this-could-be-that waffle. Or you sit on it, tell yourself you'll deal with it later, and it quietly nags at you for another 3 weeks....or more!

None of that is what you need. What you need is someone who knows their stuff, knows your business, and will tell you straight.

That's the gap I built this to fill. Not to replace working with me properly. But for all the moments in between, when you just need a proper strategic brain, and it's 11pm on a Tuesday, and there's no one to ask....because unlike the Simple Scale Mentor I need my beauty sleep!

FIRST IN CASE WE HAVEN'T MET...

I'm Emma Hine. Business Growth Strategist, mentor, and the brain this whole thing is built on.

Most strategists tell you to do more. I do the opposite. For over 30 years I've been in and around business, including building one of my own to 7 figures, a business that looked like a dream and quietly nearly broke me. So I walked away, rebuilt it the simpler way, and now I help established business owners make more money by doing less. Getting the offers, the marketing and the sales right, and cutting everything that's just noise.

I do that through my mastermind, my 1-2-1 work, and my SIMPLE SCALE framework, the exact approach this mentor is built on.

But my mastermind and my 1-2-1 spaces are limited, and they're a serious investment. Not everyone's ready for that, and even my clients can't reach me at 11pm on a Tuesday.

So I took the way I think, my framework, my stance, the questions I ask, the standards I hold people to, and I built it into something you can have in your pocket. Available whenever you need it. That's the SIMPLE Scale Mentor. It's not the same as working with me directly, and it's not trying to be. It's the next best thing to having me on speed dial, for all the moments in between.

So what actually is it?

Let's clear one thing up, because I know you're wondering. This isn't ChatGPT with my name slapped on it.

ChatGPT is a blank, brilliant, agreeable assistant that knows a bit about everything and nothing about you or your business. Ask it a business question and it'll give you a tidy, hedged, technically correct answer that could apply to anyone. It won't push back. It won't challenge your thinking. It won't tell you the thing you don't want to hear.

The SIMPLE Scale Mentor is different, in three ways that matter:

It thinks like me. Built on my SIMPLE SCALE framework and my actual strategic approach, so you don't get generic best practice. You get my way of cutting through the noise, the same questions I'd ask, the same standards I'd hold you to.

It knows your business. Tell it about you once, and from then on it remembers. Every conversation starts already knowing what you're building, so you're never explaining yourself from scratch.

It tells you straight. It challenges you when you need it, celebrates your wins properly, and won't let you hide, procrastinate, or talk yourself into something daft. A powerhouse of gentle ass kicking.

That's the difference. ChatGPT is a clever stranger. This is a mentor who knows you, thinks like me, and has your back at 3am.

One of my early testers put it better than I can. She asked ChatGPT her question first, then asked the mentor the same thing.

"ChatGPT gave a great answer, but it didn't challenge me or push back and ask questions like this did."

That's the whole difference, right there.

How it works

It's simple, which is rather the point.

You sign up and tell the mentor about your business. What you do, who you help, your vision, your offers, where you're focused right now. This takes a few minutes, and it's what makes everything after it feel personal. From that moment on, the mentor knows you.

Then you just talk to it, however suits you.

Type, if you're a typer. Send a voice message and it'll transcribe on the fly, for when you're walking the dog and thinking out loud. Or upload a document, up to 20 pages, and it'll actually read it properly. Your sales page, your offer, your funnel, your brand doc, whatever you're wrestling with, share it and get real strategic feedback on it, not a vague once over.

Every conversation opens already knowing what you're building, so you're never starting from scratch or explaining your whole business again. You just pick up where it matters.

And if there's a conversation you want to keep, you can download it, so the good stuff doesn't disappear.

It's available whenever you are. Early mornings. Late nights. The panicky Sunday afternoon before a launch. Whenever the thinking strikes, it's there ready to help.

Let's be honest about what it is, and what it isn't

I'd rather tell you straight than have you find out later.

It's AI, not me. A very good, carefully built, trained-on-me AI, but AI all the same. It's not pretending to be me. It's my thinking, my framework and my stance, built into something you can reach any time. The next best thing to having me on call.

It's a strategist, not a copywriter. It won't write your final sales page or build your funnel in the software. But it'll get right into the strategy behind all of it, your positioning, your messaging, your offer, why your funnel isn't converting. The thinking, not the typing.

It stays in its lane, on purpose. It does business strategy, and it does it well. No legal, no accounts, no therapy. That focus is exactly why it's good at what it does, rather than mediocre at everything.

It holds you to a standard. This isn't a yes-machine that tells you you're marvellous and sends you on your way. It'll challenge you, call out the procrastination, and sometimes tell you the thing you were hoping to avoid. That's the point.

None of that is a catch. It's just me being straight with you, which is rather the whole idea.

Become one of the founding 20...

I'm opening the SIMPLE Scale Mentor to just 20 founding members. Not 20 this month. 20, founding members full stop.

Being a founder means three things:

The lowest price it will ever be. Founder pricing is a one-off. Once these 20 places are gone, the price goes up, and it won't come back down.

Lifetime access. Not a monthly subscription that nibbles away at you forever. Pay once, and it's yours, with a guaranteed minimum of two years and, realistically, for as long as the product exists.

A genuine hand in shaping it. You're getting in at the very start, so your feedback, your questions, the way you actually use it, all of it shapes what it becomes. Founders don't just use the thing. They build it with me.

This is the ground floor. The best price, the best terms, and a genuine hand in where it goes. That's what being one of the first 20 gets you.

What's included...

24/7 access. It's there whenever you need it, day or night, for as long as you own it.

Your business, remembered. Complete your profile once, what you do, who you help, your offers, your vision, and every conversation opens already knowing it. No starting from scratch.

Type, talk, or upload. Type it out, send a voice message and it transcribes on the fly, or upload a document up to 20 pages for proper strategic feedback.

150 conversations a month. Generous fair use, so you can genuinely lean on it. Your month runs from your sign-up date. Uploading a document uses a few messages, everything else is one message a turn.

Download anything worth keeping. Conversations aren't stored long-term, so if there's something you want to hold on to, download it, before you close or refresh the browser and it's yours to keep.

Lifetime access. Pay once. Yours for a guaranteed minimum of two years, and for as long as the product exists after that.

A founder's hand in it. Your feedback shapes what it becomes and any upgrades are yours for FREE.

What it costs...

Let me put this in context first.

To work with me in my mastermind, or 1-2-1, is a serious investment. Thousands. And rightly so, it's me, my time, my full attention on your business.

This isn't that, and I've been clear about that all the way through. But it is my thinking, my framework and my way of cutting through the noise, built into something you can reach any time you like, for as long as you own it.

For the founding 20, that's a one-off £250. For life.

Not £250 a month. Not £250 a year. £250, once, and it's yours.

Think about what that actually means. One good decision it helps you make, one offer it helps you fix, one bit of noise it talks you out of, and it's paid for itself many times over. And then it just keeps going, for years, whenever you need it.

After the first 20, the price goes up. So if you want it at this price, on these terms, now is the moment.

Why I built this...

I'll tell you the honest reason.

For years, the only way to get my strategic thinking was to be in the room. The mastermind. The 1-2-1. Real money, and rightly so. But it always sat a little uncomfortably with me that the people who maybe needed it most, the ones grafting, doing all the things, not quite able to justify the big investment yet, were the ones locked out.

And even the people I do work with can't reach me at midnight when the doubt creeps in, or at 6am when the idea won't wait.

So I kept asking myself, how do I give people access to the way I think, without them needing thousands, or needing me to be awake?

This is my answer.

It's the same thinking I bring to my highest-paying clients, the same framework, the same refusal to let you hide from what you already know. Just built into something you can reach whenever you need it, for the price of a nice dinner out.

I didn't build it to replace working with me. I built it so that no business owner has to sit alone at 11pm, stuck, with no one to ask. That's it. That's the whole reason.

20 places. Then the door closes on this price.

So here's where we are.

You've got a strategist who thinks like me, knows your business, tells you straight, and never sleeps. Available whenever you need it, for a one-off £250, for life.

But only for the first 20.

After that, the price goes up, the lifetime deal goes, and this exact offer won't come back.

If you've been nodding along, if you recognised yourself in that 11pm moment, if you're tired of sitting on decisions with no one good to ask, this is your way in. At the best price it will ever be.

Come and be one of the founding 20.

PAY IN 2

£125 x 2 payments

I'M IN...SIGN ME UP

PAY IN FULL

£250

I'M IN...SIGN ME UP

Got a question? Check out our FAQ's...

Is this just ChatGPT with your name on it?

No. ChatGPT is a brilliant general assistant that knows nothing about you or your business, and won't challenge you. This is built on my SIMPLE SCALE framework and my strategic approach, it knows your business, and it holds you to a standard. It thinks like me, not like a generic assistant.

Is it actually you?

No, and it doesn't pretend to be. It's AI, trained on my framework, my voice and my way of thinking. It's the next best thing to having me on call, for the moments in between working with me directly.

Will it remember our conversations?

It always remembers your profile, so every conversation opens knowing your business. It doesn't store full conversations long-term, so if there's one you want to keep, just download it before you close or refresh the browser.

What's the 150 conversations a month cap for?

It's generous fair use, there to stop misuse, not to limit genuine use. For normal use you'll never come close. Your month runs from your sign-up date.

What can I actually use it for?

Anything strategic. Your offers, pricing, positioning, messaging, marketing, sales, simplifying, working through a decision, getting feedback on a sales page or funnel. It's a strategist, so it works on the thinking behind these, it won't write your final copy or build your funnel for you but it will help you strategic work them out.

What won't it do?

It stays in its lane. No legal, financial or medical advice, and it'll tell you so and point you elsewhere if you ask. It's a business strategist, and that focus is exactly why it's good.

What does lifetime actually mean?

You pay once and it's yours, with a guaranteed minimum of two years, and for as long as the product exists beyond that. No subscription, no recurring payment.

Why only 20 places?

Founder pricing is a genuine one-off. 20 places at this price, then it goes up. Founders get in at the best price it'll ever be, and help shape where it goes.